In June 2021, the FTC issued a consent order as a result of an investigation into Flo's privacy practices.The privacy investigation was based on inaccurate representations made by the Wall Street Journal (WSJ) in February 2019 which claimed that Flo sold user data to Facebook for advertising purposes. This was and remains untrue. Flo has never shared any user information with any third parties for commercial purposes.
In January 2021, Flo settled with FTC. This agreement with the FTC was not an admission of any wrongdoing. Rather, it was a settlement to avoid the time and expense of litigation and enables us to decisively put this matter behind us.
The auditors further specified:
- Data privacy and security are heavily emphasized at Flo as being at the core of their operations.
- From both a governance and operational perspective, Flo was able to demonstrate a commitment to the privacy and security of its users’ data and has devoted appropriate resources and personnel to ensuring it maintains those commitments.
We firmly believe women’s health data should be held with the utmost privacy and care and will remain committed to ensuring the utmost privacy for our users. Please visit our Privacy Portal, where you can find more information: https://flo.health/privacy-portal